Citizen Awareness & Environmental Literacy Platform
Me & My Earth is YesEarth’s national environmental awareness platform, built around a bilingual (English–Hindi) quarterly magazine dedicated to ecology, wildlife, forests, culture, and sustainable living. It aims to make environmental knowledge accessible to students, families, and communities across India.
Founded, published, and edited by Shri Jagdish Chandra, Retired Indian Forest Services, the magazine blends scientific insight with cultural and traditional perspectives, helping readers understand climate change, biodiversity loss, pollution, forests, wildlife conservation, and the human–nature relationship.
Purpose
To build environmental consciousness among citizens and inspire them to adopt sustainable habits and support conservation initiatives in their everyday lives.
What It Offers
Clear, engaging articles on forests, wildlife, climate change, pollution, and sustainable development
Features on cultural ecology, traditional knowledge, Ayurveda, and
nature-inspired living
A platform that connects ecological science with community wisdom and
real-life stories
Environmental news, opinions, and educational content
Why It Matters
Me & My Earth strengthens YesEarth’s on-ground programmes by building a knowledge-driven citizen community that understands and supports afforestation, clean energy, sustainable agriculture, and biodiversity conservation initiatives.
Impact Vision
To create a widespread base of environmentally aware citizens who appreciate India’s natural heritage and take small, meaningful steps to protect the planet.
